We will not put crackers in every basket. Why do so many gift baskets have crackers? Who stands to benefit from this cracker conspiracy?
We will never send your unBasket out in a wicker basket. We dislike wicker even more than crackers.
We will avoid generic body products. Nobody needs that shampoo/conditioner hotel crap in their gift basket.
We will never include random, filler crap that you don't want or need.
We will be highly suspicious of seemingly perishable products that don't expire or require refrigeration
We will make you look cool and clever in a way a gift basket full of cashews never will. (Although, to be fair, cashews are kind of good.)